According to Tesla’s website, a new Ultra Red color is now available to order for the Model S and Model X in the U.S.
Our newest paint offering features a high-chroma color and multi-layered paint process that delivers an exceptionally vibrant finish—exclusive to new Model S and Model X vehicles
– Tesla
It is known that the Ultra Red color costs $3,000 and the old red has been discontinued for these car models.
Tesla has also posted a YouTube video about the Ultra Red:
According to some, Ultra Red is distinguishable from regular red:
Tesla has made changes to its paint shops in recent years, with a particular emphasis on introducing new colors at the Gigafactory Berlin in Germany.
Tesla has now introduced the Ultra Red in the U.S. and this new color has been well-received based on comments online.